Bygone Icons

Reddy Kilowatt
promoted the use of electric power
Reddy Kilowatt

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There are 9 comments for this item.

Posted by freddo30 at 6:41 pm (PDT) on Tue April 5, 2016   
My Father in Law worked for Edison and I still have a deck of Reddy playing cards ; they had a geat neon sign of Reddy downtown which really looked the part !
Posted by Duff at 1:16 pm (PDT) on Wed May 28, 2014   
Very nice, Dan.  RK really does look anorexic.  Needed some Big Macs and steroids.
Posted by Dan Perez at 6:03 pm (PDT) on Tue May 27, 2014   
Reddy Kilowatt would need some beefing up for today's needs.  Introducing, Reddy Gigawatt.

Posted by Bob Wilson Jr at 4:39 am (PST) on Sun February 10, 2013   
Another branded item assumed (by me, anyway) to be "local" in name were/are the breads baked by big, local commercial bakeries...when in fact they were nationally franchised. The brands "Sunbeam", "Sunny Boy" and "Holsum" come most immediately to mind. In Wilmington DE, the Huber firm baked Sunbeam, and the Freihofer firm baked Sunny Boy. In the Newburgh NY area, it was the Williams firm who baked the Holsum brand.   
Posted by GlenEllyn at 10:40 pm (PST) on Sat February 9, 2013   
And I thought Reddy Kilowatt was an invention of the local electric untility.  I suppose there are a lot of things that were presented as local when they were actually used nationwide. 
Posted by richinnc (resigned) at 2:25 pm (PST) on Thu January 6, 2011   
I remember having one of those when I was about 5-6 years old. I'm 65 now and wish I still had it.
Posted by Bob Wilson Jr at 11:48 am (PST) on Sun December 19, 2010   
I THINK that the Reddy character was first introduced by General Electric to promote the use of electric power just after World War 2, but was given over later by GE to the Edison Electric Institute (EEI) for the same promotional purposes.
EEI also operated and promoted "The All-Electric Home", the "Better Light, Better Sight Bureau", "The Industrial Electrification Council" and the "National Industrial Electric Heating Conference" to promote the product of its member companies into various vertical markets.
Posted by billk at 1:00 am (PDT) on Sun October 24, 2010   
I have a great Reddy Kilowatt Halloween costume, with a true light up nose and blinking LEDs on the lightening stripes.
Posted by joemike at 5:37 pm (PST) on Tue January 19, 2010   
I can roast your roast,Ican toast your toast, i can heat your coffee pot,I am always there with plenty of power to spare cause i "Ready Kilowatt"

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