"My beer is Reingold, the dry beer,
Think of Reingold whenever you buy beer '
It's not bitter, not sweet,
It's a dry-flavored treat,
Won't you try extra-dry Reingold Beer?"
The melody to the Rheingold commercials of the 1950s and 1960s (referenced above) is the "Estudiantina Waltz" by the French composer Paul Lacome; it was written in 1881.
A rarely mentioned NYC beer from back in the Ruppert's Knickerbocker times, was "R&H", from the Rupson and Horman Brewery on Staten Island. And who remembers Beverwyck, brewed up near Albany. Their slogan was "Better Buy Beverwyck".
Posted by Alan at 10:29 am (PST) on Tue February 7, 2012
Falstaff was a St. Louis beer that, in the day, gave Anheuser-Busch a run for their money. It was because of competition from Falstaff that Busch introduced Busch beer, as a lower priced alternative to Budweiser, in 1955. My dad was not much of a beer drinker, but when he bought beer, it was always Falstaff. He was thrifty!
Posted by Alan at 10:33 am (PST) on Tue February 7, 2012
Sheryl Crowe, who for a time lived in St. louis, mentions Falstaff in her song, "All I Wanna Do."
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I also remember Piels and Ortleibs beers; maybe they were regional (Delaware Valley) or still around, though I have not seen either for some time.
Think of Reingold whenever you buy beer '
It's not bitter, not sweet,
It's a dry-flavored treat,
Won't you try extra-dry Reingold Beer?"
Registered users can log in to post comments or submit items for the galleries.