I wrked with Degen Marshall, E. G.'s daughter, at the McCann-Erickson ad agency in New York in the mid 1960's, at a unit called the "Industrial, Tecnical and Scientific
Marketing Division (ITSM). We often referred to it as 'Itsy-Bitsy Itsum".
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Marketing Division (ITSM). We often referred to it as 'Itsy-Bitsy Itsum".
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